International Women Day was celebrated on March 8th, 2021 with the theme “Choose to challenge”. A 4 day campaign was organized by Cyntax Health Projects to acknowledge and highlight the challenges and stereotypes which women in Pakistan have to face. Messages by the team were shared on all social media handles. Along with that special video messages were given by women from all professions sharing their stories of how they choose to challenge. Ms. Maha Khan, influencer and blogger and founder of Islam and Eating Disorders, UK also gave a special message on thie IWD21. On the 3rd day of campaign, a special interview was aired in which the challenges were discussed by rural women of Pakistan. On 4th day, a special women entrepreneur interview was aired on our youtube channel The Change PK.
