Cyntax Health Projects organized the soft launch of Body Positivity Fashion Runway in collaboration with Islamabad Women Chamber of Commerce and Industry.
The body positivity fashion runway is a unique fashion walk being organized by Eating Disorders Association of Pakistan in January 2023 to create awareness of eating disorders and promote body positivity through clothing.
This fashion runway will also showcase emerging women entrepreneurs with pret wear brands which will create a hub of entrepreneurs promoting body positivity in Pakistan.
MoU was signed with five emerging women entrepreneurs including Studio Stitch, Fashion Bee, Bina’s Designer Wear, Zahra’s Closet and Guldozi Handicrafts.
The guest of honor at the event was Dr. Tabinda Malik, Senior Consultant, WHO Somalia. Ms. Maha, the 1st Muslim blogger from UK working on awareness and advocating for eating disorders in East Mediterranean Region also attended the event. Various experts from the field of mental health and eating disorders also attended the event including Dr. Sobia Khateeb, Director and Interventional Psychologist Sobia Khateeb Foundation and Dr. Ayesha Babar, HOD Al Shifa School of Public Health. The main collaborating partner for the body positivity fashion runway is IWCCI. President Ms. Rizwana Asif, Senior Vice President Dr. Sonia Saleem, Vice President Ms. Sehrish Ahsan, Executive Member Ms. Rabia Raheel attended the event.
