The current economic situation is adversely affecting women owned businesses specially SMEs. With the cost of goods and services rising, businesses may have to pay more for their supplies and materials, cutting into their profits. This can be especially challenging for small women owned businesses, which may not have the same level of financial resources to absorb these increased costs.
CEO Prof. Dr. Madeeha Malik was featured on Voice of America for sharing her thoughts on the challenges faced by Women entrepreneurs in the current economic situation.